The year 2013 is beginning to turn prolific with the latest addition to the feathers in Saddi Dilli’s cap, Automechanika. Automechanika is the leading global trade fair for automotive aftermarket products which happened in India for the first time this year on Delhi’s very own fair grounds, the Pragati Maidan. The apex body of the Indian auto component Industry, Auto Component Manufacturers Association (ACMA) partnered with Messe Frankfurt to organise ACMA Automechanika New Delhi 2013 which was held between the 7th and 10th February. Globally, ACMA and Messe Frankfurt promoted participation of Indian automotive component manufacturers and other related companies at Automechanika’s global fairs, specifically at the Frankfurt fair with a dedicated pavilion for the ACMA members. Frankfurt is the original home for the Automechanika.
ACMA is the industry body representing the interest of the Indian auto component Industry. Its active involvement in trade promotion, technology upgradation, quality enhancement and collection and dissemination of information has made it a vital catalyst for the industry’s development. ACMA’s charter is to develop a globally competitive Indian auto component Industry and strengthen its role in national economic development as also promote business through international alliances.
Messe Frankfurt is Germany’s leading trade fair organizer, with 457 million euros in sales and more than 1,769 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries.
Events ‘Made by Messe Frankfurt’ take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 101 trade fairs, of which more than half took place outside Germany. Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre.
With a collaborative effort from both ACMA and Automechanika, the event was made into a success. Responsibilities for promotion, organization and management of the fair were taken by both the bodies jointly. ACMA recruited its members, as well as canvassed for trade visitors in India, while MFI was responsible for international exhibitors and visitor recruitment.
Over 250 exhibitors and around 15500 trade visitors made a beeline for the event and took part actively in the event proceedings. Some of the product groups covered at the event were accessories and tuning, repair and maintenance, service station and car wash, tires, batteries, IT and management services. This dedicated exhibition was inclined towards bringing immediate changes and developments in the automobile sector. While the exhibitors taking part in the event got the benefit of interacting with prospective buyers and forging important deals with them. The visitors on the other hand got to know more about the latest trends and developments in the sector.
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